“Any organization, however, that actually believes that management and entrepreneurship are different, not to mention incompatible, will soon find itself out of business” – Peter Drucker Management: Revised Edition

In every organization today, there are two forces at work: the inside of the organization and the outside. These two whirlwinds of forces that influence a business need to be analyzed and controlled to the best of an executive’s ability: a thriving business not only looks at what it is doing on the inside, but also view and shapes what it is doing on the outside as well. In order to shape what is outside of the business, a sense of entrepreneurship needs to be injected into the culture of both the executive team and the employees in order for the corporation to succeed and be competitive.

The dimensions of management and entrepreneurship are both factors in the success of a business in the present and continuing future. A manager that does not innovate her business will not last long. An entrepreneur that is successful at innovating, but cannot manage his business will not last long either. The decline of Chrysler and General Motors is a result of not only ineffective managers, but ineffective innovators in contrast to their Japanese counterparts.

Everything inside an organization is a cost center. The use of management is needed to control and effectively control the costs, while the entrepreneur’s role is to look on the outside and try to adjust or adapt to what is going on outside the organization’s environment. The entrepreneurial activities and the management activities work together in order for the organization to achieve the primary goal: results on the outside.

The role of the manager is to continuously organize and implements core activities to achieve results; the role of the entrepreneur is to continuously find ways to alter and adjust the environment the organization thrives in.

This synergy of “managing” and “innovating” are necessary for an organization to not only survive, but to continuously improve the customer’s way of life and society around it. No matter how well structured an organism is, it is only as strong as the environment it lives in.